Microsoft Ignite
Roles: Art Direction, Design, Animation
Years: 2016, 2017
Microsoft Ignite is the company's biggest annual IT conference. We supported their needs by creating compelling social and paid media campaigns which paid homage to the spaces the audience lived in. Using a mix of relevant and fun illustrations—as well as animation—we drove continual engagement before, during, and after the conference.
My roles included art direction, design, and animation of the creative. I also created the Microsoft Ignite ninja, which became the unoffical mascot for the event. In addition to being featured in digital media, the ninja was used on the official t-shirt, as well as the papercraft toy given to attendees.