Carbonite
Roles: Art Direction, Design, Animation
Year: 2016
In 2016, Ransomware hit the mainstream consciousness, and Carbonite saw an opportunity to educate the public on having a backup solution instead of being fearful of losing data. You never know when an important digital memory or work file will be lost, stolen, or corrupted so we designed our creative to reach people in unexpected places. Though your information may be priceless, prevention was not.
All design and art direction was based around this core principle; whether it was designing an advertorial in the New York Times—or creating an interactive banner ad, your data was always safe with Carbonite.